How do I get a break into the competitive world of journalism?
We are regularly asked if we 'have any vacancies for journalists on our newspaper and magazine titles?'
The answer is; yes! ... We are always on the lookout for genuinely talented people. YOU are the lifeblood of future reporting and the news industry depends upon your input.
But first of all we need to know that you can develop the same high standard we have come to expect from our team of writers?
To give you a chance to shine as a scribe we select interns who can trial for a period as 'guest bloggers' on one of our publication's websites; working on established regional newspapers and magazines that go out in key areas throughout the UK.
In this way you get a chance to put your news and views across direct to our readers, 1000s of them, often gaining you an immediate following and linking your name, as a brand new journalist, with one of Britain's most successful and prolific regional publishing companies.
So, if you are really interested in making an impression and possibly joining our professional team of bloggers for a 12 week period of free training, please read the five tips below and then do get in touch with us...
Five Tips Every Guest Blogger Should Know
One of the best ways to increase your visibility is to become a guest blogger at a popular blog. This is a chance for you to gain exposure to a new audience and credibility by being associated with highly-respected bloggers with major followings. Guest blogging is a win-win situation for everyone if done right: the blog gets excellent and free content to use while the guest blogger gets increased exposure for their blog, brand or products.
Of course, there are many other people who want to become guest bloggers for the same reason it might make sense for you to do the same. In order to get the prime guest blogging spots on the top sites you need to make yourself and your content stand out from the pack. Here are five tips on how to make that happen:
1. Read and Understand the Blog: It's amazing how many people contact major blogs wanting to be guest bloggers without fully understanding what the blog is all about. Each blog has its own topics that are of interest to the owners and their readers. If you suggest content which is not appropriate your guest blogging request is going to be denied.
Instead, read through the past two to three months of blog posts to see what topics the blog is focused on. You'll want to avoid pitching topic ideas that have already been covered, but at the same time you might be able to pitch a rebuttal to a previous post or a different take on a popular theme. This will also give you a strong sense for the tone of the blog.
2. Know the Guest Blogging Guidelines: Not all blogs accept guest bloggers, so you'll want to make sure they do before you pitch them with your idea. If they do accept guest posts, chances are that they'll have specific guest blogger guidelines published on their site. It's important to review these rules before you contact a blog. You don't want to break any rules at the start which might anger the blog owners and make it harder for you to convince them to let you be a guest blogger. If you seem uninformed about the guidelines of the blog, it's tough to convince a blogger that you will provide great content.
3. Write the Blog First: If you are dealing with a very popular blog, chances are that the site's owners and editorial team are extremely busy. Taking the time to establish a rapport with the blog's management, pitching a story idea and then working through the details is time-consuming. In many cases, it's better to just write a blog on a topic you feel confident will work and send it to the blog. If they like it, they can publish it without having to jump through hoops. If they reject it, you can take it to another blog.
4. Prove Yourself: It's important to provide your credentials when sending over a guest blog in order for the bloggers to understand that you are an expert in the field. A guest blog written by a savvy industry professional is going to carry more weight than one written by a random person. Explain to the blog why you are the right person to discuss a certain topic with their audience and what perspective you bring that can't be found anywhere else.
5. Write a Compelling Headline: A great headline can do more than bring readers to your blog -- it's also the perfect way to grab the attention of the owner or editor of a blog. Much like readers, the people you contact with a request to guest post might only skim to the title of your proposed post. If it's interesting and engaging, they'll want to read more; if it's boring or stale, they'll move on. One great tip is to write a headline that proposes a question you will answer in your article.
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In this way you get a chance to put your news and views across direct to our readers, 1000s of them, often gaining you an immediate following and linking your name, as a brand new journalist, with one of Britain's most successful and prolific regional publishing companies.
So, if you are really interested in making an impression and possibly joining our professional team of bloggers for a 12 week period of free training, please read the five tips below and then do get in touch with us...
Five Tips Every Guest Blogger Should Know
One of the best ways to increase your visibility is to become a guest blogger at a popular blog. This is a chance for you to gain exposure to a new audience and credibility by being associated with highly-respected bloggers with major followings. Guest blogging is a win-win situation for everyone if done right: the blog gets excellent and free content to use while the guest blogger gets increased exposure for their blog, brand or products.
Of course, there are many other people who want to become guest bloggers for the same reason it might make sense for you to do the same. In order to get the prime guest blogging spots on the top sites you need to make yourself and your content stand out from the pack. Here are five tips on how to make that happen:
1. Read and Understand the Blog: It's amazing how many people contact major blogs wanting to be guest bloggers without fully understanding what the blog is all about. Each blog has its own topics that are of interest to the owners and their readers. If you suggest content which is not appropriate your guest blogging request is going to be denied.
Instead, read through the past two to three months of blog posts to see what topics the blog is focused on. You'll want to avoid pitching topic ideas that have already been covered, but at the same time you might be able to pitch a rebuttal to a previous post or a different take on a popular theme. This will also give you a strong sense for the tone of the blog.
2. Know the Guest Blogging Guidelines: Not all blogs accept guest bloggers, so you'll want to make sure they do before you pitch them with your idea. If they do accept guest posts, chances are that they'll have specific guest blogger guidelines published on their site. It's important to review these rules before you contact a blog. You don't want to break any rules at the start which might anger the blog owners and make it harder for you to convince them to let you be a guest blogger. If you seem uninformed about the guidelines of the blog, it's tough to convince a blogger that you will provide great content.
3. Write the Blog First: If you are dealing with a very popular blog, chances are that the site's owners and editorial team are extremely busy. Taking the time to establish a rapport with the blog's management, pitching a story idea and then working through the details is time-consuming. In many cases, it's better to just write a blog on a topic you feel confident will work and send it to the blog. If they like it, they can publish it without having to jump through hoops. If they reject it, you can take it to another blog.
4. Prove Yourself: It's important to provide your credentials when sending over a guest blog in order for the bloggers to understand that you are an expert in the field. A guest blog written by a savvy industry professional is going to carry more weight than one written by a random person. Explain to the blog why you are the right person to discuss a certain topic with their audience and what perspective you bring that can't be found anywhere else.
5. Write a Compelling Headline: A great headline can do more than bring readers to your blog -- it's also the perfect way to grab the attention of the owner or editor of a blog. Much like readers, the people you contact with a request to guest post might only skim to the title of your proposed post. If it's interesting and engaging, they'll want to read more; if it's boring or stale, they'll move on. One great tip is to write a headline that proposes a question you will answer in your article.
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